Graphic Design Archives • Typebird Creative

My Branding Process

admin 26.08.2016 Branding, Business, Design, Graphic Design 0

Listen. Learn. Communicate. Create.

Each graphic designer has a different process and it’s important to find the right fit for you. My expertise is in brand design because I enjoy the story. Finding a way to bring your style into your branding is essential. Research is where I begin. With a creative consultation, we begin to discuss your mood board which is a great tool to get you thinking visually. Once we discuss your likes and dislikes I begin to work. Logo choices are created and we decide what works best for you. Revisions are made, advice is given and soon you are off to promote your new or existing business!

Thank you for taking the time to learn a little more about my process. Designing a quality logo is an investment in your business. As a small business owner myself, I understand the importance of marketing. However, sometimes it is hard to get past that initial investment. I think choosing the right graphic designer is paramount. We may all have the same goal in mind, to make you stand out. Our approach to our craft and our sense of style is certainly unique to who we are as designers. My approach to design is very hands on, and my design style is clean and fresh. If you choose to work with me, I honor that trust and in turn want to do everything I can to make this a great experience for you. From our initial creative consultation to the mood board all the way to your complete brand, rest assured I am here to communicate through your entire experience and beyond. I am also very confident that your brand will be unique and a true reflection of who you are. I joke with my clients often that this experience is a little like therapy. Scary at first to take the plunge then the transition happens in the middle when you are finally understanding words like submark or one color logo, and then you come to the end with flying colors feeling so much more confident! With twelve years of experience and a genuine love of art in general, I promise to help the creatively challenged get creative, the already creative to continue that creativity in their brand. Be brave, be bold, be true, but most of all, be you in everything you do!

Your Logo, Files You Need & Why

admin 05.04.2016 Branding, Business, Design, Design, Graphic Design, Tips and Tools 0

My husband called this morning to talk about getting his work logo put on a hat. He was surprised to learn the cost of a set-up fee for embroidering a logo. After speaking with about the various scenarios and costs of screen printing, embroidery, etc. it dawned on me that many people do not understand the files they need for such a thing. Why would they? Not everyone is a graphic designer or a printer so this information is probably very confusing. The words come out of our mouths and go into your ears the same way the teacher sounds in Charlie Brown, am I right?

Do not worry; there is hope and I can help!

There are various files a designer can give you but let’s talk about logos. You hire a designer; they make you a beautiful logo, and now you want to share it with the world! But wait, you need the file. Here are the four most important, in my opinion, files to have. Also, this is not for your techies; this is for the person trying to start or run their small business to make sense of it all.

The Outlined EPS File

When a graphic designer creates your logo in Illustrator, they create something called an .ai file. This is the original working illustrator file. This file contains the exact colors, typography, and graphics that will be combined to make your logo. If your designer wants to give you this file, that is fine but what can happen when another design tries to open it can vary. If they do not have the fonts, etc. the logo can turn into an entirely looking logo.

How do we make sure this doesn’t happen? The outlined .eps file, Encapsulated PostScript, it’s your new best friend. Now, unless you are a graphic designer you probably won’t be able to do much with this file but keep it. This file is one you can give to any printer, designer, embroidery house, literally anyone. Your logo will look exactly as it originally did no matter who opens it. Ask for this file; you should own it. Keep it in a safe place and do not loose it. This is a file that all parties can work with!

The Hi-Res PDF File

The hi-res .pdf file is the Portable Document Format. The file can be viewed in Adobe, and you are more than likely familiar with this file. This is another file that can be given to a printer for your printing purposes. It can also be used to order items online and used by you in certain documents. I would say this is an all around file that people in the United States are used to reviewing. It is easy seen on most computers, and you will be able to share it and use it yourself.

The JPEG File

This file is often associated with photographs, but vector art can be saved as a jpeg for easy viewing and for various other functions such as websites. JPEG means Joint Photographic Experts Group, which truly means nothing other than the folks who created it. This file can be used in many places such as creating printed items, adding to a Word Document, using as your Facebook profile photo or even for your website. It depends on the resolution of the jpeg as to how it will perform. If it is saved at a larger resolution if is better for printing, the however, lower resolution is better for digital design.

The PNG or GIF File

I know what you are thinking, too many acronyms, I know, I know! What you need to know about these two little friends are that they are perfect for your website. You probably won’t deal with them on your own much, but a PNG file stands for Portable Network Graphics. This file will probably replace the GIF, Graphics Interchange Format, someday but for now, we will treat them similar for your needs.