Thinking Outside The Box
Clients often come to me with challenges daily. They range from budget restrictions on printing to logos that are no longer working for them. With a background in the nonprofit sector, I come equipt with a variety of solutions!
Recently I posted on social media a bit about business cards. Here are some creative alternatives to that mindset!
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Business cards also easily work as:
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Care Cards
Excellent size for jewelry or other small merchandise.
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Hang tags
Can’t afford a die cut hang tag? Use a business card with an artistic flair then use a small hole punch and some ribbon, you are set!
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Appointment Cards
Yes, they are small, but if you set it up right with the fill in the blanks, you will be good to go.
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Daily Inspiration Cards
I am fond of this idea, a little reminder to stop and smell the roses if you will and a little gift from that potential customer. It’s all in the details indeed.
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Discount Cards
Loyal supporters? Slip them a little treat in their bag or mail order for next time.
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Another printed piece I like is the 5×7 postcard. A great place to order these is Moo. They offer great, quality printing and you can do small batches when needed. Plus, the ideas are limitless but here are a few of my favorites.
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Postcards are also easily used as:
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Recipe Cards
Are you a chef? What a perfect gift to give a client with a bill after their private dinner.
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Menu
Small dinner party? Make it fancy with a printed menu for your guests, weddings are not the only place to use these.
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Feedback Cards
Want to know what you could do better? Ask your customers. They will often happily give you feedback, and you could use one of those discount cards on a business card to return the favor!
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Instruction Cards
Need to explain how to construct something or make something? Why not use a card to do it!
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Thank You Notes
You can have these done in a variety of ways, designed front only with a place for notes on the back. You can even do a monogrammed front or an image on one size. No matter have it’s designed it’s a perfect thing to send clients if you offer a service.
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Last but certainly not least I want to talk about stickers. There are a variety of sticker sizes that can be used in an endless amount of ways. One of my favorite companies is Sticker Mule.
You can use stickers on jars for labeling the goods inside, the back of pottery, so folks know your work, car stickers to advertise your business, and even just for fun to hand out at your next event. Everyone loves a sticker so consider this when you can score a great sale.
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So as you can see, there are so many options when thinking about continuing your brand through printed items. Next time you have a dilemma, step back and think outside the box!