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What’s in a Name? Typebird is Revealed!

So many times people have asked me where did the name come from? What’s Typebird mean? I guess maybe it’s time to explain in a little more detail.

This story goes backward. I started with a name, and the real reason for the name came about afterward. I promise it makes sense so please, keep reading.

Traveling home from a long trip, my husband and I started thinking about name choices for my business. As always I start with the domain name first, if you can’t get the website you will have a hard time directing people to find you. Typography has always been a big part of my life because of my profession choice, so that was a no-brainer to try and incorporate. Birds are different. I give people birds. No, not like I gift them birds in a cage, but I make them a bird in my mind. I know it’s silly, but to me, it’s means something. My grandfather was always told that he “watched me like a hawk” so now when I see one it reminds me of him. It’s comforting to me, and so when my husband said Typebird, it worked, and I immediately said that’s it!
During this time my father had been battling cancer. He was a Marine, a veteran who fought in Vietnam. His Cancer had come from being exposed to Agent Orange in the war. I kept thinking, why did it have to surface so many years later right about the time he retired. Sometimes life just isn’t fair. We got a year and a half with my dad after the diagnosis before he passed away. It broke me a little if I am honest, I don’t think one ever truly gets over losing a parent.

My father passed away in the summer and not too long after, a little yellow bird showed up at our house and slept night after night on a tree branch in the front of our house. It took me awhile to figure out what type of bird it was, and I kept saying to my husband, “I don’t know what TYPE of BIRD it is, but I will identify it.” He stayed there every night for three months, same tree, same branch, every night. I checked for him religiously. It ended up being a blue-headed vireo that visited for that whole time. He never came back, and I didn’t expect him to.

So the name sort of came about twice, if you will. I usually explain the first story because the second one is a bit hard to get through and a little deep for a business conversation, but it certainly means more. To feel comfort in something so simple does wonders for the soul. Now, everyday it makes me work harder as a small business owner and an artist. I had a little, feathered cheerleader for a short time that kept me going when I needed it most. Never will I forget that.

Hurricane Survival, What this Designer Learned

Hurricane Matthew, what a nightmare! I lived in Florida forty-three years before relocating to Georgia, never have I ever evacuated. Please know that I am not a rebel who refuses to leave, we just never got to that point where it was a mandatory evacuation. This time, it was no joke and with kids in tow, we weren’t taking any chances.

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Wednesday, October 5th – Storm is approaching. People ask the Floridian (me) if she is evacuating. I jokingly say, “Nah, I am a Floridian, we don’t leave for hurricanes.” Seriously though, I was kidding when I said this but truly in my heart I never thought it would get to the point where I actually considered leaving. Some of our neighbors already started to leave in the neighborhood. Electricity is still on.

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Morning of Thursday, October 6th – Storm is flipping huge and it’s coming to us, directly in our path and it’s a category 4 storm. Now, I am considering leaving. By noon nerves are completely shot with worry. Thoughts like did we get enough insurance, did we wait too long, why did I say I was working on this day when I can barely think, should we just hunker down or go now? And by the way, the “hunker down” word currently makes me cringe because until you actually have to do it, it has a completely different meaning. Facebook posts are running wild at this point with people posting that they are leaving. A Mandatory evacuation of Zone A in Glynn County comes over the news, we are Zone B. Real worry sets in. No work done. Electricity is still on.

xxx

Afternoon of Thursday, October 6th – Our neighborhood is windy and overcast, many have already left. We are preparing to leave. We hadn’t fully committed but we were packing and getting things ready so in our hearts I think we were ready to go. Two kids, two dogs, the cat and two very nervous parents. Around 1:30 p.m. the mandatory evacuation came over the tv, we decided to listen and leave. We took my husband’s car, it’s smaller than mine but I need new tires and didn’t want to make a long trip longer. We only had room for the living things in our home, important papers, hard drives and a couple nights of clothes. The good things, the things you really wanted to take like my grandfather’s 100-year-old toolbox, had to stay. Although I know what matters in life and that this is just a thing, it is still a memory and it was difficult to leave it and many other items as well like photographs, just in case. We evacuated to Florida of all places, my hometown of Inverness. No work done. Electricity is still on.

xxx

Morning of Friday, October 7th – Mentally exhausted from the whole ordeal and the trip that took almost six hours instead of the normal three. The hurricane is still moving at a snail’s pace in our minds. Spent the day trying to entertain the kids and checking in with the neighbors who stayed. Went to the movies with the kids, did a little shopping, never acknowledging the fact that there was a tropical storm warning in the town where we were staying, that explained all the wind. Checking Facebook, storm is still moving, would make landfall that evening at our home in Georgia. Those who stayed kept in touch. No work done. Electricity still on.

xxx

Afternoon of Friday, October 7th – Lots of news channel watching, we were like deer in headlights as we watched these colors move across the screen. It was moving with the shape of the coast, slowly. Reports coming in of damage it left in it’s path. St. Augustine, one of my favorite places, took a monstrous beating. Our neighbors at home sent video of the wind and our house before it actually came. I worried, I wanted to know if the pines in the backyard would still be standing when we returned. Nightfall came and at 10:35 they lost power, the storm was at full force. No work done. I barely slept.

xxx

Morning of Saturday, October 8th – It was gone. We waited patiently for those at home to report and no damage. We were so relieved, we had a home to come back to. There was no flooding, at most we would loose the food in the fridge. A sense of relief came until we started watching the news. Those around us were not as lucky. Shrimp boats sank, trees on roofs, they wouldn’t even let people back into their homes, we were one of the lucky ones. We packed up, anxious to return but State troopers blocked the exits into the county. Again, social media is our friend and with these reports, we sat tight because we didn’t want to pack up the circus only to be turned away. No work done. Electricity still off.

xxx

Afternoon of Saturday, October 8th – Still determined to leave to come home. Unpacked and decided to go early morning instead. Better safe than sorry, poor husband is officially sick. No work done. Electricity still off.

xxx

Morning of Sunday, October 9th – We are going home. Packed up everyone headed out. Many trees down along the way. Closer to home we see power lines down, homes with trees, very large trees toppled over, some were not so lucky with trees on roofs. After seeing this I am glad we left. We set an example for the kids and they understood why we did go. Our house is fine, our neighbors are fine, their houses are fine, everyone else has started coming home. We shared things like stories and food, we took care of each other, any differences of any kind were put aside. The kids played together outside, the sky was clear and the temperature was in the 70’s. We couldn’t have ordered a more perfect day after all that chaos. I felt connected to living here, I felt like this was my home for the first time since we moved here. I wanted to paint a wall. I know this will sound ridiculous, but I have never moved into a house that didn’t need something. This house was complete when we moved in, we bought it so we wouldn’t have to do anything since we worked so hard on our last house. However, I never felt like I owned it or that it needed me until we returned home. Tragedy, of any kind, whether you actually experience it or were grazed by it affects us all in the oddest ways. For me, this was something that I did not expect. Living here now instead of just being here. I found my place, right here where I had been all along. No work done. Electricity still off.

xxx

Evening of Sunday, October 9th –  The sun went down and we had lost light for less than an hour, candles were going and the kids were putting on a show to pass the time when the electricity came back on. For a moment we were pioneers, it was nice. To my surprise they were disappointed, I was too. We lost power for a less than 48 hours, thanks to the awesome folks at Georgia Power.

I lost two days of work, just two. Many businesses couldn’t even open once they finally got back to work until a week later, some had damage and lost two weeks or more. For any small business, one day lost is huge, more than that can be crucial.  This act of mother nature, while it put things into perspective for me, affected so many people up and down ourFlorida and Georgia coast financially. It was a lesson on many levels and I asked myself what I had learned in all of this. The people, the places you worry about while you are gone, take note of those. Support those businesses after they are back up and running. We can’t do everything alone, but we can support each other by going to dinner at a local restaurant, by buying gifts in a local store, hiring professional services locally, it’s the little things that really add up. Have your friends and family come and visit where you live this year for their vacation to help put money back into this area, support the trusted people you know. At the end of the day we are all in this together. We are a community that supports each other. Electricity is back on and I am picking out paint colors.

 

Clients, I have favorites, shhh!

There are many types of businesses and many types of customers. After years of owning my own business, I have discovered my favorite type of client, and I am not afraid to share why. Are they the only client I have? No. But there is one type of client that I enjoy working with from start to finish. Graphic designers do have favorites, but don’t tell anyone, shhh!

My most favorite type of clients are the creative entrepreneurs, non-profits and the clients who get the brand.

I love my Etsy folks and small, local businesses alike! Working with other creatives is so rewarding for me because I understand the hard work it all takes. I appreciate their process, and I make it a point to learn as much as I can about their product and what they care about their clients seeing. Every business man or woman has an idea, a dream in their head, I am always grateful to be a part of that moment. It’s the excitement in their voice after seeing something on paper with their name that makes it come to life for them. And when the logo is finished, the website is launched, and the product it launched it is still important that I promote them every step of the way. Here are a few of the many creative small business owners I have had the pleasure of working with.Creative

Entrepreneurs Unite!

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One of my favorite makers is Caroline Randall Made. I have spoken about this business before with her beautiful Mason Jar Tumblers, but now she is making stunning monogrammed pillows! We created her logo together awhile ago, and I am always excited to see what she comes up with next. Make sure you check out Caroline’s Etsy shop online for handmade gifts. She creates everything from the pillows we spoke about earlier to mason jar tumblers, pencil cases, organic baby teethers, key fobs and more.

Meditation_Buzz_Logo_textDo you meditate? Did you know you can learn how to meditate properly to relieve stress in your everyday life? You can at Meditation Buzz! So many of us could certainly use this technique for ourselves. I think this is a brilliant idea that will help so many people manage the day to day stress. Melissa has various types of classes and will teach you how to take a moment and breath, the correct way. I encourage you to take a look at her website, and if you are in the Jacksonville, Florida area you might want to check it out!

 

Non-Profits Make You Feel Good!

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These kids, WOW these kids! I have been so honored to work with this group of kids out of Immokalee, Florida. Once a project, now a business. We started working together not so long ago designing the logo and brand for Taste of Immokalee, my how it has grown. They went from creating a tasty salsa to an entire line of products! Recently the line was picked up by various Winn-Dixie and Publix stores in the Lee County area of Florida. A friend messaged me on Facebook today saying how they love these products and will continue to buy them because of the taste and quality. Completely made my entire day! If you see these products, please grab them and open them up as soon as you get home. I promise you the story of how all it all came to be will inspire you, and the taste of the products will delight you. If you are out of the area and want to purchase the products online, they ship and make great gifts for any occasion!

 

You Get Me, You Really, Really, Get Me!

I love the client that fully understands the purpose and need for a brand. It is important that no matter what you promote for your business it has a consistent feeling in everything you do from your logo to your social media, it matters. Many people starting a business have a budget, and I am always aware of that but using your money wisely in your marketing budget to create your image is so important from the get go. Working with a designer can guide you in the right direction in telling your story. Don’t miss the opportunity to ask questions before you take a huge step in this process. Be you, be consistent and be unique!