• All
  • Art
  • Back in the day!
  • Branding
  • Business
  • Creativity After Hours
  • Design
  • Design
  • Graphic Design
  • Home Work Life
  • Non-Profit
  • Social Media
  • Tips and Tools
Is the business card dead?

Interesting thought about business cards, are they really dead? I think this one is a matter of opinion, but in this graphic designers mind, they are most certainly not.

Social media dominates our world. All you have to do is look at the phone book that was recently delivered. That book is an old dinosaur to most folks. I used to sit on the directory as a child when I needed to be higher up to the table, and it weighed quite a few pounds. The recently delivered telephone book was about the size of a journal. The bigger questions is how many times do you refer to that book in your daily life today? Never would be my answer because I go online and search for what I need.

This leads me to the topic of conversation, the business card. Will it soon join its friend in the land of the dinosaurs? I don’t believe so and here is why.

Let’s do a little scenario. You are at a networking event and have to introduce yourself quickly to multiple people. What is the quickest way to do that? Business card.

Second scenario. You have been invited to speak at a monthly meeting, and these people could be your potential clients. You have 3 minutes to leave a lasting impression, and you can hand out materials. Leave the brochure, leave the rack card but make sure you leave the business card too because that is what will get kept. It may go in a bowl or a Rolodex, maybe even thrown into a drawer but it will be there and when they think of you and what will they search for? Business card.

Third and final scenario. An existing client has a meeting and meets someone who could use your services, but you are not there. They chat about you, talk about what a fantastic business you are, it’s a perfect fit. Luckily what does the supporter have to pass on to this possible new customer? Business card.

Ok, I think that is all the role playing we need for now. Hopefully, you are beginning to see my point. In our world today I still firmly believe you need a card to identify and remind people what you do. A friend recently told me she heard a podcast where they were discussing why you no longer need business cards because social media was your story. I believe that is partly true. Social media is a great tool for showing people what we do on a daily basis. However, the beginning of the story, the cover of your book starts with you and your business card.

Clients, I have favorites, shhh!

There are many types of businesses and many types of customers. After years of owning my own business, I have discovered my favorite type of client, and I am not afraid to share why. Are they the only client I have? No. But there is one type of client that I enjoy working with from start to finish. Graphic designers do have favorites, but don’t tell anyone, shhh!

My most favorite type of clients are the creative entrepreneurs, non-profits and the clients who get the brand.

I love my Etsy folks and small, local businesses alike! Working with other creatives is so rewarding for me because I understand the hard work it all takes. I appreciate their process, and I make it a point to learn as much as I can about their product and what they care about their clients seeing. Every business man or woman has an idea, a dream in their head, I am always grateful to be a part of that moment. It’s the excitement in their voice after seeing something on paper with their name that makes it come to life for them. And when the logo is finished, the website is launched, and the product it launched it is still important that I promote them every step of the way. Here are a few of the many creative small business owners I have had the pleasure of working with.Creative

Entrepreneurs Unite!

il_570xN.863460532_pte9

One of my favorite makers is Caroline Randall Made. I have spoken about this business before with her beautiful Mason Jar Tumblers, but now she is making stunning monogrammed pillows! We created her logo together awhile ago, and I am always excited to see what she comes up with next. Make sure you check out Caroline’s Etsy shop online for handmade gifts. She creates everything from the pillows we spoke about earlier to mason jar tumblers, pencil cases, organic baby teethers, key fobs and more.

Meditation_Buzz_Logo_textDo you meditate? Did you know you can learn how to meditate properly to relieve stress in your everyday life? You can at Meditation Buzz! So many of us could certainly use this technique for ourselves. I think this is a brilliant idea that will help so many people manage the day to day stress. Melissa has various types of classes and will teach you how to take a moment and breath, the correct way. I encourage you to take a look at her website, and if you are in the Jacksonville, Florida area you might want to check it out!

 

Non-Profits Make You Feel Good!

Typebird_Packaging

These kids, WOW these kids! I have been so honored to work with this group of kids out of Immokalee, Florida. Once a project, now a business. We started working together not so long ago designing the logo and brand for Taste of Immokalee, my how it has grown. They went from creating a tasty salsa to an entire line of products! Recently the line was picked up by various Winn-Dixie and Publix stores in the Lee County area of Florida. A friend messaged me on Facebook today saying how they love these products and will continue to buy them because of the taste and quality. Completely made my entire day! If you see these products, please grab them and open them up as soon as you get home. I promise you the story of how all it all came to be will inspire you, and the taste of the products will delight you. If you are out of the area and want to purchase the products online, they ship and make great gifts for any occasion!

 

You Get Me, You Really, Really, Get Me!

I love the client that fully understands the purpose and need for a brand. It is important that no matter what you promote for your business it has a consistent feeling in everything you do from your logo to your social media, it matters. Many people starting a business have a budget, and I am always aware of that but using your money wisely in your marketing budget to create your image is so important from the get go. Working with a designer can guide you in the right direction in telling your story. Don’t miss the opportunity to ask questions before you take a huge step in this process. Be you, be consistent and be unique!