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Is the business card dead?

Interesting thought about business cards, are they really dead? I think this one is a matter of opinion, but in this graphic designers mind, they are most certainly not.

Social media dominates our world. All you have to do is look at the phone book that was recently delivered. That book is an old dinosaur to most folks. I used to sit on the directory as a child when I needed to be higher up to the table, and it weighed quite a few pounds. The recently delivered telephone book was about the size of a journal. The bigger questions is how many times do you refer to that book in your daily life today? Never would be my answer because I go online and search for what I need.

This leads me to the topic of conversation, the business card. Will it soon join its friend in the land of the dinosaurs? I don’t believe so and here is why.

Let’s do a little scenario. You are at a networking event and have to introduce yourself quickly to multiple people. What is the quickest way to do that? Business card.

Second scenario. You have been invited to speak at a monthly meeting, and these people could be your potential clients. You have 3 minutes to leave a lasting impression, and you can hand out materials. Leave the brochure, leave the rack card but make sure you leave the business card too because that is what will get kept. It may go in a bowl or a Rolodex, maybe even thrown into a drawer but it will be there and when they think of you and what will they search for? Business card.

Third and final scenario. An existing client has a meeting and meets someone who could use your services, but you are not there. They chat about you, talk about what a fantastic business you are, it’s a perfect fit. Luckily what does the supporter have to pass on to this possible new customer? Business card.

Ok, I think that is all the role playing we need for now. Hopefully, you are beginning to see my point. In our world today I still firmly believe you need a card to identify and remind people what you do. A friend recently told me she heard a podcast where they were discussing why you no longer need business cards because social media was your story. I believe that is partly true. Social media is a great tool for showing people what we do on a daily basis. However, the beginning of the story, the cover of your book starts with you and your business card.

What Do Graphic Designers Do?

Many people have said to me lately “I don’t know exactly what you do.” When I hear that I get worried. I think to myself am I not doing something right to communicate to my clients what I actually do? What can I do better? Have they not been paying attention to my posts on social media? But then it dawned on me, I truly don’t think people understand all that graphic designers do.

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If you Google this question here is your answer:  “Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.”  But what do graphic designers, freelancers like myself actually do? There is a long list so get a cup of coffee, sit back and be ready to be amazed! Ok, we don’t have to go that far but here is the list.

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Logos. Branding. Business Cards. Packaging. Menus. Brochures. Rack Cards. Promotional Items. Consultation for Non-Creatives. Invitations. Blog & Website Concept Design. Digital Banners & Ads. Letterhead. Custom Stationary. Billboards. Appointment Cards. Post Cards. Surface Pattern Design. Signage. Folders. Mailers. Stamps. Stickers. Posters. Printables. Thank You Notes. Tote Bags. Wrapping Paper. Gift Boxes. The Label on Your Favorite Salsa. Your Favorite Dress. Umbrellas. T-Shirts. Get Where I Am Going With This? We Are Literally Everywhere.

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My, my where do I start. There are truly so many things we are capable of. However, many of us have a strong point. Something we love in this crazy design world more than anything else. For me, it’s a logo. But it doesn’t just stop with a logo, I love all the things need for creating an entire brand such as business cards, letterhead, I love to make it all work together. Many times before people ask why I enjoy it so much and the truth is, I can’t stop it. I drive by businesses every day and think to myself, “How would I have done it differently.” I know that sounds crazy but I do believe there are some things you are just really good at in life. This is mine. Now, with this being said, this does not mean I won’t do anything else. Of course, I will! I have the skills needed to design and have printed many items on paper or digital or any surface really. We are the folks who set up the things you need for your life with programs you have no idea how to use. Like a plumber who comes to fix a leak in your house that you also would not attempt to do yourself. Hire a designer, be proud of your results. Hire a designer who is an actual person you can talk to and not someone somewhere who you will probably never meet or know their name. Hire someone who wants to make you and your business better, who invests in you equally as much as you invest in them.

Graphic designers have a skill set of style cultivated through many years of education, along with many aches and pains…kidding. Critiques are rough y’all! But we are flexible, we want to help you with various projects, not just your logo but also that menu that has the logo we helped you create on top of it. We know a lot about printing and could probably give you some money saving advice without compromising the vibe of your business. I highly encourage you to create a relationship with a designer you know. You just might find a sensible friend at the other end of the line.

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