What is a Submark?

I know I sound like a broken record when I say designing a brand has changed I don’t want you to forget, kidding, but it truly has.

We no longer need just a logo for our business card and a sign out front of the office. We now need logos, alternate logos, and submarks. I see your face and either you don’t believe me or you are thinking what’s a submark?

A submark is a small brand mark that is similar to your logo but sort of a mini version of your logo. Let me show you an example.

Logo’s bring attention to your brand, alternate logos continue that momentum.

 

LOGO                                                                                                                    ALTERNATE LOGO

 


SUBMARK LOGOS

 

 

 

 

The purpose of a submark is to continue the consistency of your brand through areas such as social media, printed materials, or your website. It can get redundant seeing the same logo design again and again so by changing the design but being true to your brand you can create a seamless look. This submark would work well as a photo overlay as below.

 

 

 

 

 

 

 

 

 

 

 

In this client’s case, they were looking for a mark that could be burned onto their wood products where you could identify them for years to come. This submark was the perfect use for that!

 

 

 

 

 

 

 

 

 

 

 

 

I hope this makes the term submark a little clearer for you. They are a great asset to any brand and in the simplest terms they just continue to make people aware of your product or service.

 

 

 

Is the business card dead?

Interesting thought about business cards, are they really dead? I think this one is a matter of opinion, but in this graphic designers mind, they are most certainly not.

Social media dominates our world. All you have to do is look at the phone book that was recently delivered. That book is an old dinosaur to most folks. I used to sit on the directory as a child when I needed to be higher up to the table, and it weighed quite a few pounds. The recently delivered telephone book was about the size of a journal. The bigger questions is how many times do you refer to that book in your daily life today? Never would be my answer because I go online and search for what I need.

This leads me to the topic of conversation, the business card. Will it soon join its friend in the land of the dinosaurs? I don’t believe so and here is why.

Let’s do a little scenario. You are at a networking event and have to introduce yourself quickly to multiple people. What is the quickest way to do that? Business card.

Second scenario. You have been invited to speak at a monthly meeting, and these people could be your potential clients. You have 3 minutes to leave a lasting impression, and you can hand out materials. Leave the brochure, leave the rack card but make sure you leave the business card too because that is what will get kept. It may go in a bowl or a Rolodex, maybe even thrown into a drawer but it will be there and when they think of you and what will they search for? Business card.

Third and final scenario. An existing client has a meeting and meets someone who could use your services, but you are not there. They chat about you, talk about what a fantastic business you are, it’s a perfect fit. Luckily what does the supporter have to pass on to this possible new customer? Business card.

Ok, I think that is all the role playing we need for now. Hopefully, you are beginning to see my point. In our world today I still firmly believe you need a card to identify and remind people what you do. A friend recently told me she heard a podcast where they were discussing why you no longer need business cards because social media was your story. I believe that is partly true. Social media is a great tool for showing people what we do on a daily basis. However, the beginning of the story, the cover of your book starts with you and your business card.

What’s in a Name? Typebird is Revealed!

So many times people have asked me where did the name come from? What’s Typebird mean? I guess maybe it’s time to explain in a little more detail.

This story goes backward. I started with a name, and the real reason for the name came about afterward. I promise it makes sense so please, keep reading.

Traveling home from a long trip, my husband and I started thinking about name choices for my business. As always I start with the domain name first, if you can’t get the website you will have a hard time directing people to find you. Typography has always been a big part of my life because of my profession choice, so that was a no-brainer to try and incorporate. Birds are different. I give people birds. No, not like I gift them birds in a cage, but I make them a bird in my mind. I know it’s silly, but to me, it’s means something. My grandfather was always told that he “watched me like a hawk” so now when I see one it reminds me of him. It’s comforting to me, and so when my husband said Typebird, it worked, and I immediately said that’s it!
During this time my father had been battling cancer. He was a Marine, a veteran who fought in Vietnam. His Cancer had come from being exposed to Agent Orange in the war. I kept thinking, why did it have to surface so many years later right about the time he retired. Sometimes life just isn’t fair. We got a year and a half with my dad after the diagnosis before he passed away. It broke me a little if I am honest, I don’t think one ever truly gets over losing a parent.

My father passed away in the summer and not too long after, a little yellow bird showed up at our house and slept night after night on a tree branch in the front of our house. It took me awhile to figure out what type of bird it was, and I kept saying to my husband, “I don’t know what TYPE of BIRD it is, but I will identify it.” He stayed there every night for three months, same tree, same branch, every night. I checked for him religiously. It ended up being a blue-headed vireo that visited for that whole time. He never came back, and I didn’t expect him to.

So the name sort of came about twice, if you will. I usually explain the first story because the second one is a bit hard to get through and a little deep for a business conversation, but it certainly means more. To feel comfort in something so simple does wonders for the soul. Now, everyday it makes me work harder as a small business owner and an artist. I had a little, feathered cheerleader for a short time that kept me going when I needed it most. Never will I forget that.

Netwerk Like it Ain’t Work!

Networking. Some of us love it, some of us hate it. Either way, it is essential in your small business!

I have been very lucky to have many clients through word of mouth over the years that I didn’t have to face the networking crowds when I lived in Florida. It wasn’t until our recent move to Georgia when I found myself needing to get out there and meet my new community. I didn’t want to work here without being involved in the local area and knowing what clients needed out in the low country.

Here are some helpful tips to boost your confidence and get you on the right track for networking in your community. You will be a pro in no time and remember, everyone, is just as nervous as you are so werk it!

Where to Go
There are many networking groups in every city, the number one place to start looking is the Chamber of Commerce if you are interested in starting with a trusted source. You can also google networking groups in your town. I highly suggest asking locals for advice; there may be smaller groups you didn’t even know that fit your niche better. The bigger the city, the more choices you will have. Choices are a good thing! Most groups allow you to visit once for free if they require membership dues. They get to meet you, and you get to see if it’s the right fit for you too. When trying out a group ask yourself after, did I meet enough people who might need my services? Was there anyone interesting I would like to get to know more and possibly use their services? Does the time of this meeting work for me monthly? Being able to attend regular meetings after you join is paramount so make sure you can benefit from the membership fee you will have to pay. With this in mind take advantage of these one-time expeditions. Network with the folks you meet, don’t pass up any opportunity.

Find an Event
Ok, hopefully by now you have picked the right networking group; it’s time to breathe! Let’s talk about going to your first event within that group. Make sure you dress the part. If the event is a formal one don’t show up in casual attire, impress them, so they remember you! If it is a monthly meeting, feel free to wear day to day work attire but try to amp it up a bit. I can’t stress this enough; you need to be you but still look professional! I sit in front of a computer all day. I wear jeans because they are comfortable and I love them. Attire for an artist is just as important as it is for anyone else in the business world. However, when I go to a meeting I still wear jeans, but I certainly like dress them up to make an impression. Fun jewelry or scarves can certainly make any outfit pop so get creative and be memorable!

Ask a Friend
Know someone in the group? Ask them to join you! Friends make things more fun so why not use this as an opportunity for you both to mingle together. It’s a lot less painful I assure you. Plus it is a great way to cross network, they may know business owners you don’t and vice versa.

Have Enough
When I say have enough I mean have enough on all accounts. Have enough business cards, have enough courage to talk to people, have enough energy to be present, have enough skills that you can openly talk about and look knowledgeable in your field, have enough confidence to know you’ve got this! There have been many times when I have gone to an event and walked in the room and though, wow, I should have gotten better sleep and I probably should have ironed this shirt a little better. If you don’t feel 100% you probably won’t perform your best so give yourself some slack. Know in your heart this just might not be the right day to show up, it’s ok to miss one meeting, don’t beat yourself up for it.

It’s not over yet
So the event is over, and you feel pretty good about it. You have passed out business cards and have received some in return. Now, what do you do? Go back to the office and get to work? Of course, but don’t forget to carve out some time later that day or the next morning to email those kind folks who connected with you and gave you a business card. Even if you email them and they do not respond, even if you probably don’t see yourself doing business with them directly…they will remember that email and maybe down the line need your services or know someone else who might. If you do get a response from them, ask if they would like to meet for coffee to learn more about them. You can advertise as much as you like, but word of mouth clients are truly priceless. You can only obtain them through your ambition and drive to make your business the best it can be. Remember to be polite and available to connect and it will be rewarded, I promise!

Photo by Hope Farm Co.

In closing I would like to say, I got really lucky. When I started looking for that perfect group that would fit me best in my new community I found a creative group that made me a better. A better businesswoman and a much better artist! They inspire me and I am so excited each month when I get to see them all at our monthly meeting. There is a constant feeling of support and collaboration, they want to lift each other up which is a true gift.  I have been honored to help some of them with their branding and in return, they have helped me so much as well. I also recently joined the Chamber of Commerce in our area too and I am looking forward to meeting more businesses in the future.

I will leave you with this last piece of advice, don’t be afraid. Others in the room are just as nervous as you are, know this when you walk in. Make eye contact with someone and just say hello to start that conversation. Now, put on your big girl pants and get out there, it’s time to NetWerk!

 

Hurricane Survival, What this Designer Learned

Hurricane Matthew, what a nightmare! I lived in Florida forty-three years before relocating to Georgia, never have I ever evacuated. Please know that I am not a rebel who refuses to leave, we just never got to that point where it was a mandatory evacuation. This time, it was no joke and with kids in tow, we weren’t taking any chances.

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Wednesday, October 5th – Storm is approaching. People ask the Floridian (me) if she is evacuating. I jokingly say, “Nah, I am a Floridian, we don’t leave for hurricanes.” Seriously though, I was kidding when I said this but truly in my heart I never thought it would get to the point where I actually considered leaving. Some of our neighbors already started to leave in the neighborhood. Electricity is still on.

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Morning of Thursday, October 6th – Storm is flipping huge and it’s coming to us, directly in our path and it’s a category 4 storm. Now, I am considering leaving. By noon nerves are completely shot with worry. Thoughts like did we get enough insurance, did we wait too long, why did I say I was working on this day when I can barely think, should we just hunker down or go now? And by the way, the “hunker down” word currently makes me cringe because until you actually have to do it, it has a completely different meaning. Facebook posts are running wild at this point with people posting that they are leaving. A Mandatory evacuation of Zone A in Glynn County comes over the news, we are Zone B. Real worry sets in. No work done. Electricity is still on.

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Afternoon of Thursday, October 6th – Our neighborhood is windy and overcast, many have already left. We are preparing to leave. We hadn’t fully committed but we were packing and getting things ready so in our hearts I think we were ready to go. Two kids, two dogs, the cat and two very nervous parents. Around 1:30 p.m. the mandatory evacuation came over the tv, we decided to listen and leave. We took my husband’s car, it’s smaller than mine but I need new tires and didn’t want to make a long trip longer. We only had room for the living things in our home, important papers, hard drives and a couple nights of clothes. The good things, the things you really wanted to take like my grandfather’s 100-year-old toolbox, had to stay. Although I know what matters in life and that this is just a thing, it is still a memory and it was difficult to leave it and many other items as well like photographs, just in case. We evacuated to Florida of all places, my hometown of Inverness. No work done. Electricity is still on.

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Morning of Friday, October 7th – Mentally exhausted from the whole ordeal and the trip that took almost six hours instead of the normal three. The hurricane is still moving at a snail’s pace in our minds. Spent the day trying to entertain the kids and checking in with the neighbors who stayed. Went to the movies with the kids, did a little shopping, never acknowledging the fact that there was a tropical storm warning in the town where we were staying, that explained all the wind. Checking Facebook, storm is still moving, would make landfall that evening at our home in Georgia. Those who stayed kept in touch. No work done. Electricity still on.

xxx

Afternoon of Friday, October 7th – Lots of news channel watching, we were like deer in headlights as we watched these colors move across the screen. It was moving with the shape of the coast, slowly. Reports coming in of damage it left in it’s path. St. Augustine, one of my favorite places, took a monstrous beating. Our neighbors at home sent video of the wind and our house before it actually came. I worried, I wanted to know if the pines in the backyard would still be standing when we returned. Nightfall came and at 10:35 they lost power, the storm was at full force. No work done. I barely slept.

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Morning of Saturday, October 8th – It was gone. We waited patiently for those at home to report and no damage. We were so relieved, we had a home to come back to. There was no flooding, at most we would loose the food in the fridge. A sense of relief came until we started watching the news. Those around us were not as lucky. Shrimp boats sank, trees on roofs, they wouldn’t even let people back into their homes, we were one of the lucky ones. We packed up, anxious to return but State troopers blocked the exits into the county. Again, social media is our friend and with these reports, we sat tight because we didn’t want to pack up the circus only to be turned away. No work done. Electricity still off.

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Afternoon of Saturday, October 8th – Still determined to leave to come home. Unpacked and decided to go early morning instead. Better safe than sorry, poor husband is officially sick. No work done. Electricity still off.

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Morning of Sunday, October 9th – We are going home. Packed up everyone headed out. Many trees down along the way. Closer to home we see power lines down, homes with trees, very large trees toppled over, some were not so lucky with trees on roofs. After seeing this I am glad we left. We set an example for the kids and they understood why we did go. Our house is fine, our neighbors are fine, their houses are fine, everyone else has started coming home. We shared things like stories and food, we took care of each other, any differences of any kind were put aside. The kids played together outside, the sky was clear and the temperature was in the 70’s. We couldn’t have ordered a more perfect day after all that chaos. I felt connected to living here, I felt like this was my home for the first time since we moved here. I wanted to paint a wall. I know this will sound ridiculous, but I have never moved into a house that didn’t need something. This house was complete when we moved in, we bought it so we wouldn’t have to do anything since we worked so hard on our last house. However, I never felt like I owned it or that it needed me until we returned home. Tragedy, of any kind, whether you actually experience it or were grazed by it affects us all in the oddest ways. For me, this was something that I did not expect. Living here now instead of just being here. I found my place, right here where I had been all along. No work done. Electricity still off.

xxx

Evening of Sunday, October 9th –  The sun went down and we had lost light for less than an hour, candles were going and the kids were putting on a show to pass the time when the electricity came back on. For a moment we were pioneers, it was nice. To my surprise they were disappointed, I was too. We lost power for a less than 48 hours, thanks to the awesome folks at Georgia Power.

I lost two days of work, just two. Many businesses couldn’t even open once they finally got back to work until a week later, some had damage and lost two weeks or more. For any small business, one day lost is huge, more than that can be crucial.  This act of mother nature, while it put things into perspective for me, affected so many people up and down ourFlorida and Georgia coast financially. It was a lesson on many levels and I asked myself what I had learned in all of this. The people, the places you worry about while you are gone, take note of those. Support those businesses after they are back up and running. We can’t do everything alone, but we can support each other by going to dinner at a local restaurant, by buying gifts in a local store, hiring professional services locally, it’s the little things that really add up. Have your friends and family come and visit where you live this year for their vacation to help put money back into this area, support the trusted people you know. At the end of the day we are all in this together. We are a community that supports each other. Electricity is back on and I am picking out paint colors.