Through the years of working in my field, I have found things constantly change. Technology changes and each time one of those changes happens it is a ripple down effect to the others of us in this industry including graphics designers, photographers, social media gurus, copywriters, website designers and eventually, your business. Whether you are just starting out on your own or you have been in business for years the relationship you build with yourself and your goals is very similar to a marriage or a partnership. It goes up and comes down just like the roller coaster ride of life. The key is to keep the car as steady as you can and roll with the changes as they come.
Since the start of my business I have changed my name and logo a few times, my website (which took me forever to do) two times, my concept of my business and what I do…I can’t even keep count. Sometimes I worry about this need for change but then I recently realized I am not a flake, I just keep going with the flow. Seven, ten, even three years ago things are not what they are today. Facebook, Twitter, and all social media have changed us as a people and as a business. When I create a logo for a client I am no longer thinking about just that logo. I am thinking about how that logo will look on your business card, on your social media and websites, even how it will display as a watermark. Things change and we need to adapt, it’s a good thing.
The one thing I wish I was equipt with in the beginning of all of this was a planner of some kind to keep me going, a start-up guide in a box if you will. Someone experienced to give this information so I felt like I was getting somewhere and not just learning it as I go. I can assure you hours were most likely wasted where some thing’s should have only taken a few minutes. If I had a written planner with directions I would have streamlined so much more of it and been done in a shorter time span. So I got to thinking, what about a brand planner. Life or business coaches are often helpful in this situation but sometimes there isn’t enough time for that. What about a guide that would direction to the most important steps for your brand on the beginning of your journey?
I have been thinking about this checklist for some time now and I am looking into building planning a guide for the mom and pop shop. It will include important items that you never even considered when planning your brand strategy because winging it doesn’t always work! Here is my outline for this project and I am looking to get feedback from you. What do you want to know? What advice do you wish you had been given? I want to know!
You’ve got your name, now what’s your game?
You have chosen your new business name but does anyone else have it? Tips and tricks to make sure your name is available online and the direction of your logo hasn’t already been done.
Logos and your budget.
Learn how much you will pay for a logo and what you should consider when you hire a graphic designer to create it. What files you should expect? What format of your logo do you need to protect yourself? What file does a printer expect? What is the difference between an .ai file, an .eps file, a .jpeg, a .pdf and a .png?
Websites are not an option but a necessity.
Don’t wait, you need a website. What will you need to get started? How much can you expect to pay for a website?
Social Media don’t run away.
What are the best outlets for your business and how to get them started? Can you do this on your own or should you hire someone to run it for you? Learn what to post, where to post it and how often.
Printed Materials and local advertising.
Creative, outside of the box thinking for your business cards, printed materials and local advertising.
TALK TO ME! Tell me what you want to know? Please feel free to comment below or email me at firstname.lastname@example.org. I would love to hear from those with experience and those who are just starting out!
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If you are interested in learning more about my logo creation process or branding your business you can contact me directly at email@example.com or by phone 239.247.3350.