Branding Classes
for small business owners, creatives, fine artists and nonprofits.
Small businesses now do more of their own marketing due to budget and time constraints. As a designer and small business owner, I understand why.
With that, I also believe the more you know, the better you perform. Knowledge is power, am I right? I designed these one-on-one workshops to help those of you who are fighting to make your current brand work on a daily basis. Have you ever said to yourself, there has to be an easier way! Well, you are probably right. The key is knowing how to do it. These one-on-one classes will help you learn how you can spend less time on marketing and more time doing what you love. Doesn’t that just make sense?
Building A Brand Story
Building a Brand Story is the workshop you need to better understand your own existing brand, the one you are thinking about starting or the one you are fighting with. Ever thought about why you started your business? Knowing where you came from and what pushed you to be brave enough to take those first steps impacts your story. Working together in class, I will help you clarify your mission statement and tag line so that can feel confident about your wording for each when you leave. Will also address your Target audience which will provide you a better understanding of how and who you market to!
Length of Class: 1 Hour
Cost of Class: $95
Take this class if you are interested in learning more about the following: Business Naming, Brand Story, Target Audience, Mission Statements and Taglines.
Class Takeaways: Focusing on well written taglines, mission statements and brand stories that help you gain a clearer perspective on your business. A better understanding of your own business identity and who you should be marketing to.
This class is a one-on-one class either in person at my office or online, via Zoom. The first hour of the class will be for learning and discussion tailored to your brand. The second hour will be for questions and exploring the files you have to work with or addressing the challenges you face. Please bring your phone, laptop computer or a tablet if you have access to one. You will need to be able to access your current files so we can look at those and have a place to take notes.
Typebird Creative is located The Wick, 1612 Newcastle Street, Brunswick, Ga 31520 in the second-floor conference room. Please contact me to set a date and time to take this class.
Understanding Your Brand
The “Understanding Your Brand” workshop looks at your current brand. How can we make it work smarter, not harder for you? I want to look at what type of files are you currently working with. Are you struggling with your logo in a .jpeg on a white background that is such low quality you can barely get it to work anywhere? Do you have any brand assets and really don’t understand how to use them? These are questions you may be afraid to ask or can’t find the information you need. This is the whole reason for this course, to learn. I want to address your questions so that you can utilize your branding in a consistent manner. We will also talk about current brand aesthetic through mood boards, color palettes, typography and overall style. There will even be a simple, fun quiz that might surprise you about yourself.
Length of Class: 1 Hour
Cost of Class: $95
Take this class if you are interested in learning more about the following: File Usage, Brand Understanding, Brand Style, Brand Aesthetic & Brand Consistency.
Class Takeaways: Understanding how a brand works and how to use your current brand files. Leaning more into your brand aesthetic so your brand is consistent on all platforms.
This class is a one-on-one class either in person at my office or online, via Zoom. The first hour of the class will be for learning and discussion tailored to your brand. The second hour will be for questions and exploring the files you have to work with or addressing the challenges you face. Please bring your phone, laptop computer or a tablet if you have access to one. You will need to be able to access your current files so we can look at those and have a place to take notes.
Typebird Creative is located The Wick, 1612 Newcastle Street, Brunswick, Ga 31520 in the second-floor conference room. Please contact me to set a date and time to take this class.
Content Creation
In this Content Creation workshop, we will discuss various forms of social media and what might work best for your business. We will learn the Five C's of content creation and how that can help make you a better social media manager for your own business. By addressing questions such as what time of the day is best for you to post, why is consistency so important in the social media world, creative ideas that boost your engagement, the etiquette of social media and which platforms would work best for you so you don't waste time. Lastly, we will also explore some basic rules of photography to make you feel a bit more confident behind and in front of the camera.
Length of Class: 1 Hour
Cost of Class: $95
Take this class if you are interested in learning more about the following: Social Media, Social Media Planning, Photography and Video.
Class Takeaways: Understanding which social media platforms will work best for you so you know where to focus. Creative ideas so you can plan what to post. Helpful photography tips that will make your day to day social work a little less dreadful. Social media etiquette, bye bye trolls.
This class is a one-on-one class either in person at my office or online, via Zoom. The first hour of the class will be for learning and discussion tailored to your brand. The second hour will be for questions and exploring the files you have to work with or addressing the challenges you face. Please bring your phone, laptop computer or a tablet if you have access to one. You will need to be able to access your current files so we can look at those and have a place to take notes.
Typebird Creative is located The Wick, 1612 Newcastle Street, Brunswick, Ga 31520 in the second-floor conference room. Please contact me to set a date and time to take this class.
Marketing Matters
In Marketing Matters we begin to see how your brand will work as whole. We will discuss creating a marketing timeline and social media schedule for a month or even an entire year. How to come up with and create a promotion and possible collaborations you participate in with other businesses. While taking a look at your existing website, we can access if newsletters or blogging might work in your favor.
Making time to work on your own brand is something that is just as important as your clients. We will look at how to do that in order to keep your business thriving. This class is perfect for those who want to plan and execute ideas to gain a clearer picture.
Length of Class: 1 Hour
Cost of Class: $95
Take this class if you are interested in learning more about the following: Branding, Websites, Newsletters, Social Media Marketing Plans, Copywriting vs. Ai, Online Resources, Helpful Tools of the Trade, Local and Online Resources & The Art of Collaboration.
Class Takeaways: Learning how to create a realistic marketing plan. Creating a social media calendar for a month or even a year. Planning a promotion or collaboration with another business. What should be featured on the front page of your website. Branding consistency through your marketing endeavors.
This class is a one-on-one class either in person at my office or online, via Zoom. The first hour of the class will be for learning and discussion tailored to your brand. The second hour will be for questions and exploring the files you have to work with or addressing the challenges you face. Please bring your phone, laptop computer or a tablet if you have access to one. You will need to be able to access your current files so we can look at those and have a place to take notes.
Typebird Creative is located The Wick, 1612 Newcastle Street, Brunswick, Ga 31520 in the second-floor conference room. Please contact me to set a date and time to take this class.
There are no upcoming events at this time.
Hello!
Here is a little update on the brand classes in September. Stay tuned to learn more about when tickets will be released and what each class will involve by signing up for my newsletter. It’s easy, just fill out the information below and be the first to know!
Fine Print, Please Read.
THINGS I WILL NOT BE DOING IN WORKSHOPS
I will not be teaching any actual design programs such as Illustrator, Photoshop or InDesign in this class. I will not be walking through how to open up any social media accounts from start to finish. I will not be teaching you how to use any programs from start to finish. I will not be designing anyone’s logo or brand during this class or giving full creative advice on rebrands. Those clients would need to schedule an in office branding session separately.
THINGS I WILL BE DOING IN WORKSHOPS
I will be helping answer questions, giving various worksheets, resources, calendars and knowledge face to face to help ease your daily marketing challenges. Each class has a section called “Take this class” if you are interested in learning more about the following” and “Class Takeaways” to explain a little more what we will cover during the two hour time slot. We will be in a comfortable setting. The first hour of class will be instruction and learning, the second hour will be for open discussion and activities. Please feel free to bring your phone, laptop computer or tablet if you have access to one. You will also need a way to take notes whether it be electronically or with pen and paper. If you have existing questions, please bring those with you also. This class is limited to 8 students. If you have any questions on whether this class is for you, please go to the Contact Me section to send me an email. I will respond as quickly as I can.